The five colours have been specially selected to emulate the colours found in nature on the islands: water, sand, trees, etc. Each petal has been chosen as a different colour to symbolize an individual person or personality, all coming together and networking in the center. It is a an extremely playful interaction, yet still quite mature. At a glance, the plumeria can look like a star: this perception is intentional, as it creates a gut reaction.
In the title, the spaces between words have been removed to make it quite clear that Maui Owner Condos is first and foremost a web-based company. The addition of the “.com” at the end helps with this as well. The way the orange and blue petals are placed is reminiscient of MSN, a univerally-known company synonymous with the web, reinforcing the “online” aspect of Maui Owner Condos.
The Plumeria in our logo uses symbols, colours, and styles that work together to form a complete design that shouts ideals of togetherness, trust, and exuberance, encapsulating the visions of Maui Owner Condos.
Plumeria flowers are known throughout the Pacific – Hawaii, most especially – to be used for making leis, a culturaully significant (and well known) Hawaiian entity. They are common on all Hawaiian islands, and can be found growing on trees quite easily.
On top of the flower symbol, a multi-coloured approach of yellow, blue, orange, green, and pink is used to bring in and reinforce more of the traditional Hawaii viewpoint.